Link building is a crucial part of any successful SEO campaign. It’s a process of acquiring backlinks from other websites to increase the authority and visibility of your website. However, not all link-building strategies are created equal. In fact, some tactics can hurt your rankings instead of helping them. This is where many businesses make mistakes when attempting to build links on their own. In this blog, we’ll cover some of the common link-building mistakes you should avoid to optimize your SEO campaign. We’ll share expert advice from a Calgary link-building company that specializes in helping businesses achieve their SEO goals.

Neglecting quality content

Quality content is the foundation of successful link-building. However, many businesses tend to overlook this aspect of their SEO strategy. They focus on acquiring backlinks rather than creating content that is worth linking to. Without quality content, your link-building efforts are likely to fall short. You’d struggle to generate interest from other websites, leading to fewer backlinks. A Calgary link-building company recommends businesses invest in high-quality content that is well-researched, informative, and engaging. Once you have quality content, you can promote it on social media, forums, or through email outreach to generate backlinks.

Failing to diversify anchor text

Anchor text is the visible, clickable text in a hyperlink that directs users to a specific page on a website. It’s an important factor in SEO, but businesses often make the mistake of using the same anchor text repeatedly. This tactic is known as over-optimization and can negatively impact your rankings. A Calgary link-building company suggests diversifying your anchor text by using variations of your brand name, long-tail keywords, or plain URLs. This will make your link profile appear natural and help you avoid Google penalties for over-optimization.

Using spammy link-building tactics

Businesses often resort to spammy link-building tactics in an attempt to gain quick backlinks. These tactics include buying links, using low-quality directories, or spamming forums and comment sections. Not only are these tactics unethical, but they can also harm your website rankings. A Calgary link-building company advises businesses to stay away from spammy tactics and focus on acquiring only high-quality backlinks. The company suggests creating valuable content, reaching out to other websites through email, or guest posting on other sites within your industry.

Ignoring outreach etiquette

Outreach is a crucial component of link building. However, businesses tend to overlook the importance of proper outreach etiquette. They send generic emails or use automated templates to contact other website owners, which can come across as spammy and unprofessional. A Calgary link-building company recommends businesses to personalize their outreach emails and build relationships with website owners. Before sending an email, businesses should research the website and tailor their message to the website owner’s interests. Personalized outreach is more likely to generate positive responses, leading to quality backlinks.

Focusing on quantity over quality

Many businesses believe that the more backlinks they have, the higher their search engine rankings will be. However, this is not always the case. Quality over quantity should always be the focus of your link-building campaign. One high-quality backlink from a reputable website can be more valuable than dozens of low-quality ones. A Calgary link-building company suggests businesses prioritize quality over quantity to build a natural and authoritative link profile.


Link building is a critical component of any successful SEO campaign, but it should be done correctly to avoid penalties and achieve your desired results. By avoiding these common link-building mistakes, businesses can optimize their link-building campaigns and improve their search engine rankings. Remember to focus on quality content, diversify anchor text, apply ethical link-building tactics, practice outreach etiquette, and prioritize quality over quantity. These insights from a Calgary link-building company will help businesses build a natural and authoritative link profile to achieve their SEO goals.