Search engine optimization (SEO) is an essential marketing strategy that helps businesses to improve their visibility and ranking on search engine result pages (SERPs). However, developing and implementing an SEO plan is only half the battle. Measuring and monitoring SEO performance is critical to success. It helps companies to identify what is working, and what is not, and to adjust their strategies accordingly. In this blog post, we discuss how Calgary SEO services track and analyze performance to help their clients succeed in online business.

Keyword rankings:

Keyword rankings refer to where a website or webpage appears on search engine results pages for specific keywords. This metric helps to measure the effectiveness of a website’s SEO strategy and to identify areas of improvement. Calgary SEO services use tools like Google Search Console, Ahrefs, and SEMrush to track keyword rankings for their clients. By monitoring rankings, they can see what keywords are performing well, and what keywords need improvement, and track progress over time.

Organic traffic:

Organic traffic refers to the number of people who visit a website through unpaid search engine results. Monitoring organic traffic helps Calgary SEO services to understand how well their SEO strategies are driving traffic to their client’s sites. They use tools like Google Analytics to keep track of how many people are visiting the client’s website, where they come from, what pages they visit, and how long they stay. This data provides valuable insights into improving website structure, content, and optimization efforts.

Conversion rates:

Conversion rates refer to the percentage of users who take a specific action on a website, such as filling out a contact form, making a purchase, or signing up for a newsletter. Calgary SEO services track conversion rates to measure how effective a website is at converting visitors into customers. They use tools like Google Analytics to track conversion rates and identify areas of the website that need improvement. With this data, they can determine how to optimize the website with better calls to action, improved landing pages, and more enticing offers.


Backlinks refer to the links on other websites that point to a specific website. They are a critical factor in determining a website’s authority and ranking on search engine result pages. Calgary SEO services monitor and track backlinks using tools like Ahrefs and Moz to identify the quality and quantity of links pointing to their client’s site. With this information, they can find ways to earn more backlinks from reputable sources, which can boost the client’s SEO efforts and keyword rankings.

Competitor analysis:

Calgary SEO services also monitor and analyze their clients’ competitors to identify areas where they can improve their SEO strategy. By analyzing their competitor’s strengths and weaknesses, they can develop a plan that outranks their competition. They use tools like SEMrush to find out what keywords their competitors are ranking for, what content they produce, and what backlinks they have. This information helps to inform ongoing SEO strategies and optimizations.


Monitoring and measuring SEO performance is essential for businesses to understand how well their SEO strategies are working to improve their website’s visibility and ranking on search engines. By utilizing various tools and metrics, Calgary SEO services can track and analyze keyword rankings, organic traffic, conversion rates, backlinks, and competitors’ performance. This data helps them to develop and adjust ongoing SEO strategies and optimizations for their clients. If you want to ensure your SEO success, partner with a reliable and experienced Calgary SEO service provider to maximize your website’s potential.