As a Calgary SEO expert, it’s important to stay on top of the latest trends and predictions for the future of SEO. While organic search engine optimization (SEO) remains an incredibly versatile tool, its importance and value are constantly changing. Here are some of the most important SEO trends you need to know to rank in Calgary city by 2023.
Relevancy Will Be King
Organic search ranking algorithms are increasingly emphasizing the relevancy of content for a given query or topic. As a result, keyword stuffing won’t be enough to make your website rank. The content you provide must include thoughtful, targeted keywords that also contribute to an overall valuable user experience. You will need to focus on optimizing your content for both search engine algorithms and the user.
The Evolution of Search Intent
Search intent is the goal of a user when they enter a search query. Understanding this concept is essential for SEO, as it helps to determine which keywords are most likely to be used in a given query and how best to tailor content for that particular audience. In 2023, search intent will become even more important as algorithms continue to prioritize user experience and relevancy.
Semantic Search is the New Normal
AI-based search algorithms are becoming increasingly prevalent, and these algorithms rely on understanding natural language processing. As a result, SEO is shifting away from exact keyword matches and towards more contextual analysis of content. This so-called semantic search means that instead of targeting specific keywords, your focus should be providing relevant content with contextually related words or phrases.
E-A-T Scores Will Matter More
Expertise, Authoritativeness, and Trustworthiness (E-A-T) is a ranking factor that Google began using in 2018. This algorithm looks at the quality of content produced by your website to determine whether it can be trusted as an authoritative source for answers on a given topic. In 2023, E-A-T scores will become even more important as search algorithms continue to prioritize the quality of website content.
Structured Data Is Becoming Increasingly Important
Structured data is a critical part of SEO since major search engines, including Google and Bing, use it to better understand webpages and deliver more relevant search results. Structured data, including schema mark-up, is a type of code you can add to your HTML that provides additional information about the page content. By implementing structured data on your website, you make it easier for search engine crawlers to identify and index relevant information. This can help boost your organic rankings in Calgary City.
Social Media Can Help Boost Your Rankings
Social media has become an increasingly important part of SEO. Not only can a strong social media presence help you increase your visibility and reach, but it can also have a direct impact on your organic rankings. The more engagement you receive from users on social media, the higher your website is likely to rank in search engine results pages (SERPs).
Voice Search Is Growing in Popularity
Voice search has been increasing in popularity since 2020, and is expected to continue growing into 2023. This means that you will need to optimize your content for voice search queries as well as traditional text-based searches. This includes providing concise, clear answers to common questions related to Calgary SEO Services. By doing this, you can increase your chances of appearing in the voice search ‘featured snippets’.
By staying on top of these SEO trends for 2023, you can ensure that your website continues to rank well in Calgary City. Armed with these insights, you will be able to develop an effective and comprehensive organic optimization strategy that will help drive more traffic to your website and boost conversions.
Artificial Intelligence (AI) Takes Center Stage
AI will continue to be a major force in SEO. AI tools are already being used by search engines and content creators alike, allowing them to better understand user intent and tailor their content accordingly. As AI becomes more sophisticated, it can be used to analyze user behavior and anticipate what type of content they are likely to find most valuable. This means that, as an SEO expert, you will need to stay informed about the latest developments in AI and use it to your advantage.
Core Web Vitals Will Remain Vital
Google’s Core Web Vitals are a set of metrics that measure the performance of your website. These metrics include page loading speed, time to first byte, and interactivity. In 2023, these metrics will remain important factors for organic rankings as search engines prioritize user experience more than ever before. Make sure to optimize your website for these vitals to improve your organic rankings and boost website performance.
Mobile SEO is More Crucial Than Ever
As more users switch to mobile devices, it is more important than ever to focus on optimizing your website for mobile devices. This includes ensuring that your website is responsive and optimized for speed by using techniques such as image compression, minifying code, and using a reliable content delivery network (CDN). Doing this will give you an edge over the competition when it comes to ranking in Calgary City.
By staying on top of the latest SEO trends and predictions for 2023, you can ensure that your website continues to rank well in Calgary City and beyond. Optimizing your content for relevancy, voice search, social media engagement, and AI will help you stay ahead of the competition and drive more organic traffic to your site.
Mobile-First Indexing
Mobile-first indexing is a relatively new form of ranking that was released by Google in 2018. This algorithm looks to prioritize websites that are optimized for mobile devices, as these tend to provide the best user experience. As a result, it’s important to ensure your website is optimized for mobile devices in order to rank well in 2023.
Working with a Professional SEO Agency
If you’re looking for help optimizing your website for 2023, consider working with a professional SEO agency. With years of experience in the field, they can provide expert advice and guidance on how to strategize effectively for organic search engine ranking success. They can also offer valuable insights into the latest trends and predictions for SEO, so you can stay ahead of the competition.